Photos...Expense or Tool

Dealers do the math

Dealers, do the math

  1. What is your average 'price drop' discount on all used cars sold? (i.e. original price* - last posted price) $1,000? $2,000?
  2. How many cars sold annually?
  3. Result: Total Sum of all pre-sale discounts
    Hypothetical Example:
  4. average 'price drop' pre-sale discount = $1100
  5. # cars sold annually = 1,200
  6. Sum all discounts = $1.32 million
    Projection: What if...
  7. ...sexy, expensive pics made your VINs pop & motivated emotions which allowed the sum of your pre-sale to discounts to be 20% smaller?
  8. 20% less = $260,000 Net savings
  9. Cost of sexy, expensive photographer = $70k?
  10. Net +$190kFACT: On average, sexy, expensive pics will deliver you more emotional, motivated ups.

    BONUS: What If..
  • sexy, expensive pics helped you hold gross.
    • (Holding gross is all about standing your ground and managing emotions.)