Dealers, do the math
- What is your average 'price drop' discount on all used cars sold? (i.e. original price* - last posted price) $1,000? $2,000?
- How many cars sold annually?
- Result: Total Sum of all pre-sale discounts
Hypothetical Example: - average 'price drop' pre-sale discount = $1100
- # cars sold annually = 1,200
- Sum all discounts = $1.32 million
Projection: What if... - ...sexy, expensive pics made your VINs pop & motivated emotions which allowed the sum of your pre-sale to discounts to be 20% smaller?
- 20% less = $260,000 Net savings
- Cost of sexy, expensive photographer = $70k?
- Net +$190kFACT: On average, sexy, expensive pics will deliver you more emotional, motivated ups.
BONUS: What If..
- sexy, expensive pics helped you hold gross.
- (Holding gross is all about standing your ground and managing emotions.)